WWF 'antelope' by BBH Shanghai

BBH Shanghai created this ad for WWF to address the misconception in China that the organisation only protects pandas.

The black-and-white ad shows images of antelope formed out of lots of small pandas.

The text translates as "Saving pandas is not our only mission. The combined efforts of WWF and our partners have sparked the recovery of the Tibetan antelope population. Take a closer look at what we do and where you can make a difference. www.wwwfchina."


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