WWF appoints Kitcatt Nohr, Trinity and i-Level

LONDON - WWF has appointed Kitcatt Nohr Alexander Shaw, Trinity Communications and i-Level to handle its integrated advertising, communications and media planning, and online digital buying respectively.

WWF... new agencies
WWF... new agencies

The agencies won the business following a pitch handled by Agency Insight.

The agency will now take responsibility for producing traditional direct marketing as well as television and print ads.

The Omnicom-owned incumbents DDB and WWAV Rapp Collins, which handled the advertising, DM and media accounts, declined to re-pitch.

 Trinity Communications, which is part-owned by Kitcatt Nohr, will handle media planning and offline media buying, while i-Level will work on digital communications.

Pippa Carte, the acting director of supporter relationship management at WWF, said: "WWF is a key player in global conservation and our fundraising needs to keep pace with growing external challenges. To support this we wanted a mix of agency partners to deliver robust fundraising campaigns, grow our income, and our supporter base and broaden our audience reach."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).