Wear It Wild is the charity’s new national fundraising event, which encourages people to dress ‘as wild as they dare for the day’ in support.
A two minute YouTube spot shows a family garden scene with people, with various degrees of creative prowess, dressed up as wild animals in a bid to inspire people to dress up on June 5.
It is designed to be a "bold and punchy" take on the traditional charity ad, scored with punk rock track ‘Hunter’ by band The Slaves
"We needed something that can appeal to school kids, mums and hipsters alike, whilst maintaining some break through," said Cyrus Vantoch-Wood from agency Naked that developed the campaign.
WWF hopes that ‘Wear It Wild’ will become a major event in WWF’s annual calendar for schools, businesses and other organisations.
Agency: Naked Communications, Pulse Films, Pitch and Sync