X Factor final audience falls further behind BBC rival Strictly

The X Factor final's audience figures failed to bounce back this weekend and fell further behind its BBC entertainment rival Strictly Come Dancing.

Last night’s X Factor results show, which saw Matt Terry crowned this year’s champion, attracted an average of 7 million viewers, with an 8.3 million peak according to unofficial overnight figures. The singing talent show yielded a 28% share during 8pm and 10.05pm.

This is down 15% on last year's Sunday night finale and its worst audience on record, while Strictly's semi-final result show last night yielded 11 million viewers, up slightly on last year. 

Last year’s Sunday night show attracted an average of 8.2 million viewers (9.9 million peak), compared to 10.8 million for Strictly

The X Factor's average audience for Sunday night was 9.1 million in 2014 and 9.6 million in 2013.

Saturday’s finale was a similar story, as The X Factor attracted an average audience of 5.5 million viewers and a peak of 6.2 million, giving it a 27% share during its time slot between 8pm and 10.05pm on 10 December.

They are the lowest Saturday night viewing figures for the show, which completed its 13th series this week, sinking beneath last year’s then all-time low of 5.9 million.

Meanwhile, the semi-final of BBC One’s Strictly Come Dancing pulled in 10 million viewers, giving it a 47% share between 6.50pm and 8.10pm on Saturday night. 

Earlier this year ITV agreed to renew The X Factor until 2019 and next month will debut its first series of The Voice, the singing talent competition bought from the BBC.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More