X Factor hits series high as Downton Abbey returns with 9.6 million

ITV's 'The X Factor' attracted a peak audience of 11.2 million viewers last night, its highest this year so far, while the third-series opener of 'Downton Abbey' drew a peak of 9.6 million.

The X Factor: Robbie performs for the judges
The X Factor: Robbie performs for the judges

'The X Factor's five-minute peak came at 8.45pm-8.50pm during the 8pm-9pm show, which attracted an average audience of 9.7 million including ITV1 HD and ITV1+1.

Sunday's third series debut of ‘Downton Abbey’, which is sponsored by P&O and ran for 90 minutes from 9pm, attracted an average of 9.0 million viewers with a five-minute peak of 9.6 million.

On BBC One, ‘Inspector George Gently’ (8.30pm-10pm) drew an average viewership of just 4.3 million and peaked at 4.9 million.

On Saturday night 'Strictly Come Dancing’ made its return to the nation's screens on BBC One, featuring Olympic cycling gold medallist Victoria Pendleton and silver medal-winning gymnast Louis Smith.

The 6.30pm launch show attracted an average audience of 8.0 million and a five-minute peak audience of 9.8 million, which a BBC spokesman described as "the strongest launch we’ve had".

‘The X Factor’, which has not yet matched last series’ 12.6 million peak, drew an average audience of 9.0 million on Saturday night between 8.15pm and 9.15pm.

At the same time over on BBC One, 'The National Lottery' drew an average audience of 3.6 million. But Saturday's strongest performing show on the channel was ‘Doctor Who’, which reached an average viewership of 6.6 million and peaked at 7.5 million.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published