Xbox 'Batman: Arkham City' by Weapon7

Bruce Wayne's trusty butler Alfred is at the centre of a social media campaign by Weapon7 to promote the new Microsoft Xbox 360 game Batman: Arkham City.

The campaign broke on 3 October ahead of the game's launch on 21 October and runs globally. There are versions in English, French and German.

A dedicated URL – AlfredAtYourService.co.uk – links up with Microsoft's Bing to create a fully functioning search engine. Certain specific search terms will return different pieces of content, including information about characters in the game, screenshots, Xbox 360 avatars and the chance to own a Batman-branded Xbox 360 console.

Gamers will be directed towards AlfredAtYourService.co.uk using social media channels such as Alfred's Twitter feed, Xbox Facebook pages and game forums. 

Credits

Creative director
Art director
Copywriter
Account director
Agency producer
Agency developer
Innovation director
Head of creative technology
Typographer

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