Xbox 'lips digital' by AKQA

AKQA has taken Xbox Lips digital with the 'Lips Jukebox' on Facebook, which enables users to transform their photos into music videos, in a bid to promote new game 'Lips Number One Hits'.

The tool, hosted at the Xbox website, uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.