Xbox takes over Liechtenstein for Halo 4 launch

Xbox has replicated the universe from its 'Halo 4' game by transforming major Liechtenstein landmarks including the 13th century Gutenberg Castle and a working mine.

Halo fans from 16 different countries including the UK were given the chance to take part in a theatrical experience when they travelled to a Halo 'war zone', complete with pyrotechnic explosions and cinematic sound effects and sets.

The experience included 15 actors taking guests on a two-hour adventure that saw them decode a series of clues to fight off the threat of an attack.

Content from the experience will be seeded on social media channels including Facebook and YouTube. PR agency JCPR co-ordinated the journalists invited to the event.

Chris Lewis, vice-president of Microsoft EMEA's interactive entertainment business, said: "From the world's first-ever red-carpet premieres for a video game, to sending a man strapped to a jet-pack 50-foot above London's iconic skyline, 'Halo' launches have continually broken the mould and we are back with a colossal bang for 'Halo 4', transforming a country on the biggest scale imaginable.

Microsoft has already launched a trailer for the game, which was produced by film director David Fincher, the director of 'Fight Club', ahead of its launch on 6 November.

The 'Halo' franchise has sold 46 million copies worldwide since launch in 2001, with Microsoft estimating the franchise is worth $3bn (£1.9bn).  

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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