Xerox has launched a multimillion-pound pan-European campaign to promote its market-leading range of colour multifunction products. This new initiative includes Xerox's first ever viral film, directed by Owen Harris, which follows the antics of a company working hyper-productively in order to meet business targets. The documentary-style tour around the office shows workers in various extreme states of busy-ness, veering out of control in their attempts to deliver on time. The film draws to a close with the reassurance that "there are better ways to make your office more productive". The integrated campaign, created by RKCR/Y&R, comprises press, radio and viral advertising as well as online creative by Vibrant Creative.