xrefer.com names BOL and CGU among launch partners

- xrefer.com has signed five commercial partners for the launch today of its new consumer reference website.

- xrefer.com has signed five commercial partners for the launch today of its new consumer reference website.

The five xrefer.com launch partners have been confirmed as Bol.com; CGU; new gardening retail and design service, dig-it.co.uk; web-based healthcare site, NetDoctor.co.uk; and Lycos owned community site, Tripod.co.uk.

All five launch partners will run banner campaigns across the site for a 3-month period from launch and will also be able to target banner ads to users based on 20 keyword sponsorships as part of the package.

All launch partners will also sponsor a section of xrefer.com content, offering high-levels of exposure to xrefer.com's educated and web-savvy ABC1 audience.

Jane Stanbury, sales director, xrefer.com, said of the partnerships: "We are delighted to announce that our launch partners are such high-profile brands that represent such a good cross-section of today's UK internet industry. All our launch partners understand xrefer.com's unique proposition and will benefit immensely from our anticipated high-levels of traffic and the association of their brands with our respected and authoritative content."

xrefer.com is a web reference engine which by aggregating and integrating a wide range of reference sources from some of the world's best known publishers provides what it claims is the most comprehensive and authoritative factual information resource on the web.


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