Y&R on alert as Bacardi reviews global advertising arrangements

Bacardi is looking for an agency to handle the global advertising account for its flagship rum brand.

Bacardi is reviewing its global advertising
Bacardi is reviewing its global advertising
The company is in talks with a number of US-based agencies regarding the business, which is currently handled by WPP network Y&R.

Y&R has been the incumbent on the account since 2005, however it’s now understood that Bacardi is looking for a smaller boutique shop to oversee the bulk of its advertising activity.

Last year, Bacardi appointed Burger King marketer Stefan Bomhard, as the new regional president for Europe, Middle East and Africa.

He works closely with Silvia Lagnado, Bacardi’s global chief marketing officer.

In March, Bacardi Limited named the world number one tennis player Rafael Nadal as its global social responsibility ambassador.

The Spaniard replaced Michael Schumacher in the role.

Despite the review, Rainey Kelly Campbell Roalfe/Y&R will continue to handle the advertising for the Bacardi-owned gin brand Bombay Sapphire.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).