Y&R on alert as O&M regains lead agency role for Ford Europe

In a massive about-turn, Ford of Europe has returned lead agency status to Ogilvy & Mather just two years after it handed the bulk of its business to Young & Rubicam.

In a massive about-turn, Ford of Europe has returned lead agency status to Ogilvy & Mather just two years after it handed the bulk of its business to Young & Rubicam.

The move sees O&M regain the Fiesta, Galaxy, Ka and Focus ad accounts.

The win is estimated to be worth pounds 100 million to O&M Europe.

O&M is also expected to retain the pounds 30 million Ford dealership business and take on advertising for Cougar, and Puma, contrary to reports.

Ford's move back to O&M follows the initiation earlier this year of a restructuring of global operations by the chief executive, Jacques Nasser.

Meanwhile, Y&R denies that it has won the pounds 50 million Land Rover account.

However, sources close to the account said Y&R is the front runner for the business. A decision is expected next week.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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