Young & Rubicam and Publicis were pressing ahead yesterday with
talks in New York in spite of reports that Ford had threatened to
scupper a proposed alliance.
But both agencies were privately acknowledging that Renault and Ford,
long-standing clients of Publicis and Y&R respectively, must both be
kept on board if a pounds 3.5 billion deal to create the world’s fourth
largest network is to succeed.
Sources close to Y&R say Ford would be able to veto any agreement while
Publicis executives concede that Renault’s failure to support it would
be a ’showstopper’.
However, both parties are encouraged by the more relaxed attitude to
conflict issues by global advertisers such as Procter & Gamble and the
ability of agency groups such as Omnicom to juggle clashing accounts
including Nissan and Volkswagen.
Ford has already set a precedent at Y&R by allowing the network to
handle the Mitsubishi business in Australia.