In total, Y&R received nine gold world medals, 13 silver medals and 15 bronze medals.
UK agency AKQA walked away with a gold award for its work on the Fiat 'eco: Drive' campaign. It came from a brief from Fiat wanting to create a stronger connection with its users and reinforce its credentials as an eco-friendly brand.
The campaign has been extremely successful scooping a Grand Prix in the Cyber Lions category at Cannes. Chris Williams, associate creative director and James Hilton, co-founder of AKQA, also won a gold award for individual digital at last year's Campaign Big Awards.
Tribal DDB London won two gold medals at the three-day Shanghai festival for its 'Monopoly City Streets' campaign, while Procter & Gamble (P&G) was named advertiser of the year.
The event included the Innovative Advertising Awards. Leo Burnett picked up five gold awards at the ceremony for its work on McDonald's and Shelter, while Abbott Mead Vickers BBDO took three gold awards for its Guinness work.
Tony Granger, global chief creative officer at Young & Rubicam, said: "We have been bolstering our creative firepower around the world, and we are seeing our work get stronger and more impressive across our global network."