Y&R wins Lavazza coffee account

Lavazza, the Italian coffee brand, has appointed WPP's Y&R network to handle its international advertising account.

Lavazza: Y&R wins coffee account
Lavazza: Y&R wins coffee account

In the UK Rainey Kelly Campbell Roalfe will work on the business. It will work with its sister Y&R agencies in the US, Canada, Germany, France, Russia, Brazil and Australia.

The work will be led out of the Y&R Milan office in Italy, which is also where Lavazza’s head office is based.

RKCR/Y&R will create an international ad campaign as Lavazza plans to raise its profile in international markets.

Armando Testa Group, which did not take part in the pitch, remains the lead agency in Italy for brand management.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More