Y&R's digital arm expands into South Africa

Be the first to comment
Jon Cook: president and chief executive of VML
Jon Cook: president and chief executive of VML

VML, the WPP creative digital agency, has expanded into South Africa by acquiring a majority stake in local shop Native for an undisclosed sum.

The deal is still subject to regulatory approval but, if all goes ahead, it will gift VML a presence in both Johannesburg and Cape Town. The joint venture will be called Native VML.

Native, which was formed in 2010 after a merger of three agencies, posted unaudited revenues of approximately ZAR80 million (£5.17 million) for the year ended 28 February 2013.

The agency’s clients include Nedbank, GM, Pernod, Nestlé and L'Oreal.

News of the Native acquisition comes just weeks after VML announced that it had acquired a minority stake in the Polish interactive agency, Heureka.

Jon Cook, president and chief executive of VML, said: "Our global expansion is following a very simple strategy — taking great care in finding the right partner — strong capabilities, of course, but also the right fit in terms of people and culture.

"We know Native is an extraordinary match on all counts and a great platform for us as we look to build our brand further in the African market."

VML, which is part of WPP’s Y&R arm, was founded in 1992. Clients include Coors and Coors Light, the English Premier League, Kellogg’s and Microsoft.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
  • Senior Artworker £Competitive salary & excellent benefits Beyond The Book, Northampton
The end of false recognitions

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published