Yahoo launches content marketing studio in the UK

Yahoo is launching its content marketing studio, Yahoo Storytellers, in the UK today.

Yahoo launches content marketing studio in the UK

The studio launched in the US in June. It makes use of Yahoo’s editorial resources, data, native advertising and content marketing on Tumblr to offer services such as content consulting, video development and editorial content, influencer activations across social platforms, and partnership extensions.

Nigel Clarkson, UK managing director of Yahoo, said: "Brands are increasingly looking for optimum ways to create and distribute content marketing, and with Yahoo Storytellers we're offering a better way for them to create powerful content that’s informed by data and engages the right audience."

Verizon bought Yahoo in July for $4.83bn (£3.68bn). The company has struggled commercially in recent years, posting a net loss of $440m in the second quarter of 2016 alone.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More