Yahoo poaches Google veteran Mayer as chief executive

Marissa Mayer, Google's vice-president of local, maps and location services, has left the search giant after 13 years to take the vacant role of Yahoo chief executive.

Marissa Mayer: revealed her pregnancy to Yahoo in June
Marissa Mayer: revealed her pregnancy to Yahoo in June

Mayer starts in the role today, bringing to an end Yahoo's period without a leader following the resignation of Scott Thompson in May amid health issues and in the wake of a storm over inaccurate information on his CV.

Interim chief executive Ross Levinsohn, who is head of global media, had been one of the favourites to succeed Thompson.

Hiring someone with Mayer's background in software engineering "signals a renewed focus on product innovation to drive user experience and advertising revenue", according to Yahoo.

Mayer was Google’s 20th employee and first female engineer and managed the launch of more than 100 products and features including image, book and product search, toolbar, iGoogle, Google News and Gmail.

She revealed yesterday on Twitter she was expecting her first child in October. According to Fortune magazine she disclosed this to the Yahoo CEO search committee in late June.

None of the Yahoo directors, she told Fortune, revealed any concern about hiring a pregnant chief executive. "They showed their evolved thinking," she said.

Mayer is also on the board of directors of Wal-Mart Stores and several non-profit organisations including the New York City Ballet.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published