Yahoo! signs up as sponsor of BrandMAX

Yahoo! has become the headline sponsor of Brand Max, Marketing's annual conference about brand optimisation, which is being held in London on 4 October.

BrandMAX
BrandMAX

Senior marketers from Aviva, Barclaycard, Virgin Media, Diageo and Mars are speaking at the one-day event.

Topics covered will range from social media and data to the marketing director of the future.

The conference will be chaired by Piers North, Yahoo! UK's strategy director. North has been at Yahoo! for more than seven years; he previously worked at Rivals Digital Media and 365 Group in sports publishing.

In July Yahoo! hired Google senior executive Marissa Mayer as its president and chief executive.

Insiders say Mayer is focusing the company on its technology credentials, in particular on its advertising platforms and products such as Yahoo! Mail and Flickr.

See www.brand-max.net for further details of the event.

For Brand Max sponsorship opportunities please contact jennie.meynell@haymarket.com. To attend, contact ann.wiltshire@haymarket.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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