Yahoo! unveils new brand positioning in global marketing campaign

LONDON - Yahoo!, the global multimedia company, is rolling out a £61 million global marketing campaign to make the brand more personal to its consumers and to publicise its product enhancements.

  • yahoo1.800.jpg

    yahoo1.800.jpg

  • yahoo2.800.jpg

    yahoo2.800.jpg

of

The new campaign, created by Ogilvy Advertising, will launch in the US on 28 September, before being rolled out in the UK at the beginning of next month.

As part of the activity, Yahoo! will introduce a new slogan: "It's Y!ou", which encompasses the traditional Yahoo! logo and exclamation mark.

The first set of ads for the brand will also carry straplines such as: "The Internet has a new personality: Yours", and "The Internet is under new management: Yours", which the company hopes will reflect the central place that the internet now has in people's lives.

Elisa Steele, the executive vice president and chief marketing officer of Yahoo!, said: "Our vision is to be at the centre of people's lives, to be at the place where their world meets the larger world. Our new brand strategy shows our commitment to delivering personally relevant online experiences."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).