Yakult launches digital advertising review

Yakult is seeking an agency to handle its pan-European digital account. The review is being handled in-house.

Yakult: Elvis is in contention
Yakult: Elvis is in contention

The Japanese fermented milk brand has shortlisted four agencies ahead of a pitch. They include Elvis, which handles Yakult’s CRM account in the UK and Ireland.

The appointed agency will work across mainland Europe in markets including the UK, Ireland, France, Denmark, the Netherlands, Italy, Belgium, Luxembourg and Austria.

Yakult has worked with Havas Worldwide London on its advertising business in the UK for five years. The agency is behind the brand’s strapline, "Listen to your gut", which launched in 2009.

Havas Worldwide’s most-recent ad campaign included characters whose inner voice urge them to trust their "gut instincts".

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published