Yazoo shows its fun side in new integrated campaign

LONDON - Yazoo, the UK milkshake brand, is attempting to reveal its playful side in a humorous £3.5 million integrated campaign created by WFCA.

Yazoo... new ad
Yazoo... new ad

The campaign, which consists of a 30-second TV ad, as well as print ads and on pack promotions, continues with the brand's "milk shaken up" strapline, which was introduced in November 2008.

The TV spot, which was directed by Serious Pictures' Jonathan Dennis, portrays the day in the life of a Yazoo cow, which gets shaken up by being fired out of a canon.

The campaign first breaks in Ireland on the 1 March, and will then run in the UK throughout that month.

Marielle de Jong, the UK marketing director for Yazoo owner FrieslandCampina, said: "The new TV ad should surprise and thrill our target audience. Not only is it reflective of the ‘fun' side of milkshakes but it also supports our core brand messaging that Yazoo offers all the goodness of milk, is low in fat, and contains natural flavours and real fruit juice."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More