continues marketing push with AKQA creative

LONDON - is launching the second phase of its year-long web-based marketing push.

The main aim of the second phase is to widen the overall reach of the online campaign and its creative, to strengthen brand positioning and drive usage.

New creative from AKQA aims to demonstrate the benefits of through a series of quirky scenarios which appear as skyscrapers, standard banners and buttons. Each ad contains the strapline " -- for UK shops and services".

The ads focus on three main benefits. First is local and national searches, showing users how can locate shops and services through the UK as well as in their local area. Second, the ads aim to emphasise that allows free, unlimited searches on business names. Third, they promote maps and locations, explaining how the user can find directions and a route-planner to locate a business.

The campaign will run throughout January, February and March. The ads will appear on a variety of sites including high-traffic sites such as MSN, sites that target users at a point of need such as Ticketmaster, and newspaper properties such as The Guardian.

Digital agency i-level is responsible for media strategy and buying.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published