Yellow M wins Tories £10m ad account

- The Conservative Party has appointed Newcastle-based Yellow M to handle its estimated £10 million advertising account following a competitive pitch.

- The Conservative Party has appointed Newcastle-based Yellow M to handle its estimated £10 million advertising account following a competitive pitch.

Yellow M was responsible for running a hard-hitting campaign for the Tories in the Scottish assembly elections in 1999.

To win the account, Yellow M pitched against M&C Saatchi subsidiary The Sales Company.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).