Yeo Valley's The Churned fails to make a splash in singles chart

Yeo Valley's farming-inspired boy band, The Churned, has failed to top its original song, 'Rapp', in the UK Official Charts on Sunday, after debuting at a lowly 94.

The song 'Forever' was on track to make its debut at number 67 in the Official Charts on Sunday, according to the Official Charts Company's midweek figures, but it slipped in the latter stages.

An Official Chart update released last Wednesday showed 'Forever' was due to reach the top 40 if it sold a further 2,638 copies.

However, the soundtrack, which clocked up more 230,000 views on YouTube and generated 10.8 million tweet impressions, only made it to number 94, behind Cher Lloyd’s former number one-single ‘Swagger Jagger’ and Maverick Sabre’s ‘Let me Go’. The singles charts runs to number 100.

Yeo Valley's original song, 'Rapp', from last year's 'The X Factor' made number 71 in the UK Official chart.

The Churned's record label, The Most Radicalist Black Sheep Music, worked exclusively with highly acclaimed songwriter and producer Si Hulbert to write and produce the music for Yeo Valley's 2011 campaign, using lyrics drafted by BBH creatives Martin Reid and Jonny Durgan.

Follow Sara Kimberley on Twitter @SaraKimberley


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published