McCann Erickson London has created Yoplait Wildlife's first TV campaign. Using 3-D animation the "Wildlife World" is brought to life with a variety of animal characters. The 30-second ad which breaks on August 21 focuses on Lenny the Lion who is due to compete in a boxing match with Killer Chinchilla. Once in the ring, Lenny wins by nonchalantly sweeping the chinchilla away. His victory lays testament to his pre-fight snack - Wildlife Fromage Frais.