Yoplait moves £7 million UK account out of McCann Erickson into Publicis

LONDON - Yoplait has moved its UK advertising account out of McCann Erickson and will now split the business between Publicis' UK and French offices.

Yoplait...moving £7 million UK account out of McCann Erickson
Yoplait...moving £7 million UK account out of McCann Erickson

The network is already an incumbent on the business in a number of European markets.

The decision follows news that Yoplait is restructuring its UK business by scrapping the marketing director's role and bringing it under the control of Stephane Dalyac, Yoplait France's sales and marketing director.

As part of the changes, it is thought that part of the marketing department is under consultation while two brand managers have already left.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).