Primarily targeting mums, "yop, skip and jump" with its visually unique style, focuses on Yop's high calcium content as the key ingredient for developing healthy bones for teens. Arranged to a re-recording of the classic song 'Dem Bones' and using a mix of motion-capture and computer animation, the ad is set in a x-ray world. Opening in a household kitchen, we see an x-ray hand reach into the fridge for a bottle of Yop. It is then revealed that the hand belongs to a boy who proceeds to go through a range of dynamic stunts from skateboarding and pogo stick hopping to trampoline jumping and heading a football. The films ends on the boy draining the yoghurt drink to the clear benefit of his bones and the strapline "Yop, skip and jump'.