Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

Yorkshire Tea: brand marks Yorkshire Day by creating cake in the image of Mel B
Yorkshire Tea: brand marks Yorkshire Day by creating cake in the image of Mel B

As part of its marketing to celebrate Yorkshire Day, the Taylors of Harrogate tea brand has made cakes shaped like the heads of five celebrities.

A film of the making of the Mel B cake has been posted on YouTube. Mel B (or Melanie Brown) is originally from Leeds in West Yorkshire.

The heads are on show today at King's Cross station, the London terminal where most trains heading to Yorkshire set off from.

Yorkshire Tea’s in-house marketing team conceived the activity and a longer film will be uploaded online next week.

Meanwhile, the high-end countryside clothing brand Barbour tweeted its congratulations to its "friends" at Yorkshire Tea.

The V&A Museum also got into the act, tweeting a picture of a 19th century tea pot in the hope that Yorkshire Tea would send it some tea bags.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More