Yorkshire Tea mints Gold tactical ad

Yorkshire Tea has run a tactical press ad rejoicing at the number of Olympic gold medals won by athletes from the county.

Yorkshire Tea: celebrates Olympic golds
Yorkshire Tea: celebrates Olympic golds

Athletes born in Yorkshire have landed five gold medals: Jessica Ennis in the heptathlon; Alistair Brownlee, triathlon; Ed Clancy, cycling; and Katherine Copeland and Andrew Triggs Hodge, rowing.

The ad was created by Beattie McGuinness Bungay and was booked into The Daily Telegraph, The Times, Daily Mail, The Guardian, the Daily Express, The Independent, Metro and the Evening Standard for today only.

The copywriter and art director was Gav McGrath.

Yorkshire Tea mints Gold tactical ad