The company was launched in 2000 and worked for the British Election Study with the help of an online panel. It has since built a corporate client base and has won 25 clients in the past six months.
YouGov is seeking the listing to create funds to grow its existing market research business and to allow it to implement new online research and survey tools.
It is also expanding internationally with research projects in the Middle East and the United States.
Nadhim Zahawi, joint chief executive of YouGov, said: "Fundamental changes in market research, which we intend to capitalise on, will support our further growth from what is already a well-established base."
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