Young's 'fisherman's friends' by Mother

Folk group Fisherman's Friends star in Mother's new TV ad for Young's fish.

The ten-strong sea shanty singing collective, including fishermen John, Jeremy and Julian Brown as well as builders and shopkeepers, rose to stardom last year when they signed to Universal. 

The group sings ‘When the Boat Comes In’ with the lyrics "You shall have a fishy on a little dishy" in the ad which launches on February 14th. The ad is directed by Peter Cattaneo, who also directed The Full Monty and TV series Rev. The campaign launches Young’s new Breaded range.