Young's 'sea to plate' by Doner Cardwell Hawkins

Young's the seafood brand, is back with a new ad campaign called 'sea to plate'. The 60-second spot highlights the fact that Young's sources 60 species of fish from 30 countries to make its products, adding that all of them are brought to the kitchens of the UK via Grimsby, where the company is based. The £5m campaign uses the theme tune that has appeared in previous ads for Young's.