YouTube film takes action to inspire connectivity around the globe

Social video experts at Be On review YouTube's "#HerVoiceIsMyVoice".

"The film shines a light on female strength and voices, honouring the impact women have on people’s lives across the globe."


8/10

YouTube is back with another powerful message about connectivity, this time with its #HerVoiceIsMyVoice campaign.

Created by Big Spaceship and launched on International Women’s Day, the video unashamedly shines a light on female strength and voices, honouring the impact women have on people’s lives across the globe.

Featuring women of all ages, backgrounds and ethnicities, YouTube is encouraging viewers to challenge their preconceptions of both gender and religion and features inspirational figures such as Malala Yousafzai, Ellen DeGeneres and Condoleeza Rice.

Here’s a platform with a proven track record when it comes to championing diversity and an open culture. Back in 2015, its #ProudToLove campaign celebrated marriage equality and LGBT Pride Month, garnering a staggering 7.2 million video views and encouraging people to stand up against bullying and discrimination.

Because YouTube is a user generated content platform, it’s fitting that the spot has a strong call to action, encouraging people to share their own videos of the women that inspire them.

International Women’s Month is a key time for publishers to influence the next generation of girls. Brands such as Makers encourage girls to #BEBOLD, P&G demands #WeSeeEqual and United Colors of Benetton emboldens women to refuse to "settle for less" than their fair share.

With more than 4.4 million views since launching the campaign just over a week ago, this spot demonstrates how the platform is capable of moving viewers and inspiring connectivity across the globe.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).