YouTube launches Super Bowl Ad Blitz content hub

YouTube is aiming to capitalise on growing anticipation ahead of next month's Super Bowl broadcast with a hub featuring teaser content from advertisers.

Arnold Schwarzenegger: the bewigged actor stars in Bud Light Super Bowl ad teaser
Arnold Schwarzenegger: the bewigged actor stars in Bud Light Super Bowl ad teaser

The video portal revealed its Ad Blitz pre-game gallery in a blog by Leena El-omar, YouTube’s head of sports and auto programmes, who added that users will be able to vote for their favourite Super Bowl ads. The page will also feature NFL content from Fox Sports.

The Ad Blitz page already showcases ads from Super Bowl advertisers including Pepsi, Doritos and Bud Light, which this weekend launched its teaser campaign showing former California governor Arnold Schwarzenegger dressed in a wig and ready to play table tennis.

According to YouTube, 2013’s Super Bowl ads were viewed more than 265 million times, for a total of more than 3.2 million hours.

The Super Bowl will be contested between Seattle Seahawks and Denver Broncos on 2 February at the MetLife Stadium in New Jersey. The Broncos defeated the New England Patriots, while the Seahawks overcame the San Francisco 49ers in this weekend’s play-offs.

Watch the all-time top 20 most-shared Super Bowl ads

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).