Is YouTube redefining fame?

Campaign looks at whether YouTube has changed the nature of fame and celebrity, in the first part of a series of films about using online video as a marketing opportunity.

YouTube: filmmakers go to great lengths to attract viewers
YouTube: filmmakers go to great lengths to attract viewers

Campaign interviewed members of the public, YouTubers and experts from the advertising, media and entertainment industries, to find out whether online video is making it easier to become famous.

The video above is part of a three-part series about how to become "YouTube famous". It explores ways agencies and brands can partner with YouTubers and online content makers to produce branded content.

To follow the series, subscribe to the Brand Republic YouTube channel.

Previously, Campaign took a tour around Unruly's social video lab to find out how branded videos could be optimised for the social web.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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