YouTubers warned over 'blurred boundaries' with fans

The NSPCC has warned that YouTubers need to take responsibility for their conduct with fans, after reports inappropriate behaviour by online creators.

YouTubers: vlogger Alex Day has admitted to 'manipulative' relationships
YouTubers: vlogger Alex Day has admitted to 'manipulative' relationships

A BBC report quoted one alleged victim, Ania Magliano-Wright, who in 2014 claimed that YouTube personality VeeOneEye had got her drunk when she was 15 before having sex with her.

The YouTuber in question, whose real name is Joe, subsequently apologised.

Another YouTuber, Alex Day, was subject of 14 allegations and has admitted that he had "manipulative" relationships with women.

NSPCC spokeswoman Emily Cherry told BBC 5ive Live: "One child told me that checking their social media accounts and what their favourite YouTube stars are up to was as important to them as eating," adding that YouTubers had to be "responsible" for their conduct.

A YouTube spokeswoman suggested creators were responsible for their own channels and behaviour.

"As a company we have very clear community guides which set out the rules of the road on YouTube," she said.

"It's really important that creators are aware of the responsibilities that come with having a big audience and a global fan base."

She added that YouTube would suspend the channel of anyone who had breached its guidelines.

The report will highlight that YouTube remains something of a Wild West as a platform. Brands have cautiously embraced influencer marketing on the platform, with creators able to rack up as much as six figures per sponsored post.

Recently, trade body ISBA introduced a "vlogger contract" to help brands deal with creators.

Also see:What does fame mean in the age of YouTube?

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More