Daleks, Frank Gallagher from Shameless, Gary Barlow and Noddy are projected on to buildings in a £10 million campaign for YouView by Adam & Eve/DDB.
The work seeks to convey how the YouView set-top box brings together people's favourite shows from the past seven days. The projected images feature stars hurrying towards living rooms with a YouView box.
TV activity will be supported by tactical outdoor and digital placements telling people that they won’t miss their favourite shows if they use YouView.
The ad was written by Aidan McClure and Laurent Simon, and directed by Christian Bevilacqua through Stink.