YouView prepares for July roll-out

After repeated delays, YouView, the internet-connected TV joint venture, will finally be available in shops at the end of this month.

Lord Sugar: YouView makes long-delayed launch
Lord Sugar: YouView makes long-delayed launch

The service - which is backed by ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva - was unveiled at a PR launch fronted by the YouView chairman, Lord Sugar, this week. However, advertising is not expected to break until the autumn. It will be created by Adam & Eve/DDB.

Set-top boxes, priced at £299, will be available from retailers including John Lewis, Currys, Comet and Argos, while BT and TalkTalk will offer them as part of their broadband packages.

YouView allows viewers to "scroll back" seven days of viewing, search on-demand content and record and pause live TV.

The service was originally scheduled to launch in 2010.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More