Zeebox rolls out click-to-buy function

Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.

Zeebox: now offers TV viewers a click-to-buy function
Zeebox: now offers TV viewers a click-to-buy function

Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website.

The category of item the ad is promoting (such as song, product or travel service) will be shown through an icon on the click-to-buy button.

In addition to the clickable ads, brands can pay for targetable Zeebox ads to be shown alongside their TV commercials. Zeebox's ad sales were awarded to Sky Media as part of BSkyB's multimillion-pound deal with Zeebox.

Anthony Rose, chief technology officer, Zeebox, said that making TV ads clickable and interactive was the "holy grail" for TV advertisers. However, previous attempts had suffered from lack of web integration and an easy way to do it through a TV.

Rose said: "By moving this functionality to your smartphone or tablet, and delivering an experience that is synchronised to the show you're watching on TV, we think that Zeebox finally delivers on that magical click-to-buy promise."

In January, Sky signed a deal reportedly worth $15m (£9.8m) that included a 10% stake in Zeebox, the Sky Media ad sales agreement, and gave Sky the rights to incorporate Zeebox's IP into its own apps.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published