Zenith Media is hoping to make its recently launched internet
portal ZenithMedia.com, the first online port of call for everyone in
the media industry.
The website provides a daily updated directory of links to more than
4,000 sites in 170 categories, aimed at users in the media industry.
It includes details on media owners and clients, displayed in
alphabetical order, and contains media and marketing news updates. Users
can also find out about Zenith personnel and print off a list of the
agency’s worldwide clients, which include Carlsberg, HSBC,
Hewlett-Packard and Puma.
’As far as media sales goes, we’ve got links to all the major media
owners’ sites, so people can keep up with what the opposition is doing’,
said Frank Harrison, Zenith’s director of strategic resources.
Harrison, who is responsible for running the site, added: ’We also
provide links to all the research companies and media glossaries, so
sales people have the up-to-date information they need at their
’Ideally, we’d like people in the industry to use the site as their home
Zenith has had a basic website up and running since November 1995.
However, it only completed its transformation into an internet portal in
the last few weeks.
’We are hoping that as a result of people using this resource, we can
raise Zenith’s profile, particularly in those parts of the world where
the company is not so well known,’ said Harrison.