Premier International Foods has centralised its pounds 6 million
media account with the appointment of Zenith Media, following a final
two-way shoot-out against BBJ.
The food and beverage account, which includes brands such as Typhoo Tea
and Cadbury's Highlights, was previously split between BBJ and The Media
BBJ held the Typhoo Tea, Cadbury's drinks, Freshbrew and London Herb &
Spice tea business. The Media Shop was the incumbent on Hartley
Preserves, Haywards Pickles and Lloyd Grossman Sauces.
The media pitch was handled by the AAR and overseen by Premier's group
marketing director, Ivor Harrison, who joined the company earlier this
year from the US drinks company Cott Beverages.
Zenith's appointment follows the conclusion of Premier's creative review
last month when it slimmed down its roster of agencies to two. Fallon
was appointed to handle its flagship brand Typhoo Tea, as well as HP
Beans, Smash and London Fruit & Herb tea, while Delaney Lund Knox Warren
added Chivers, Hartleys and Haywards pickles to its existing Premier
The review was called following Mother's decision to resign the pounds
3.5 million Typhoo Tea account following "differences of opinion" over
the future creative strategy.
The agency was responsible for the campaign featuring an Indian tea
plantation owner, Tommy Singh, which courted some controversy.