Zenith appointed to Premier Foods' pounds 6m media account

Premier International Foods has centralised its pounds 6 million

media account with the appointment of Zenith Media, following a final

two-way shoot-out against BBJ.



The food and beverage account, which includes brands such as Typhoo Tea

and Cadbury's Highlights, was previously split between BBJ and The Media

Shop.



BBJ held the Typhoo Tea, Cadbury's drinks, Freshbrew and London Herb &

Spice tea business. The Media Shop was the incumbent on Hartley

Preserves, Haywards Pickles and Lloyd Grossman Sauces.



The media pitch was handled by the AAR and overseen by Premier's group

marketing director, Ivor Harrison, who joined the company earlier this

year from the US drinks company Cott Beverages.



Zenith's appointment follows the conclusion of Premier's creative review

last month when it slimmed down its roster of agencies to two. Fallon

was appointed to handle its flagship brand Typhoo Tea, as well as HP

Beans, Smash and London Fruit & Herb tea, while Delaney Lund Knox Warren

added Chivers, Hartleys and Haywards pickles to its existing Premier

business.



The review was called following Mother's decision to resign the pounds

3.5 million Typhoo Tea account following "differences of opinion" over

the future creative strategy.



The agency was responsible for the campaign featuring an Indian tea

plantation owner, Tommy Singh, which courted some controversy.