Zenith lands Littlewoods pounds 8m media

Littlewoods is poised to review its creative account following the appointment of Zenith Media this week to handle its pounds 8 million centralised media buying.

Littlewoods is poised to review its creative account following the

appointment of Zenith Media this week to handle its pounds 8 million

centralised media buying.



Creative is now split between Littlewoods’ two roster agencies: DMB&B,

which handles the pools account, and Yellow M, which works on the

catalogues and lotteries business.



Tim Rogers, head of media services at Littlewoods, said: ’We are looking

at all our marketing suppliers. Decisions will be reached on creative in

due course.’



Littlewoods’ media business was previously split between BBJ Media

Services, MediaVest Manchester - both of which took part in the

winner-takes-all pitch - and a third agency, CIA Media Solutions

Manchester, which pulled out of the running at an early stage.



The media centralisation brings buying for Littlewoods’ home shopping

division, its retail outlets and the lotteries and pools division into a

single media agency for the first time. The decision to review media

followed the appointment of Susan Murray as Littlewoods’ group marketing

director last November.



The bulk of Littlewoods’ advertising goes into its home-shopping

operation, which accounts for around pounds 4 million of the media

spend.



Graham Duff, chief executive of Zenith Media, said: ’To have our overall

offering so emphatically recognised by a company of Littlewoods’ stature

and potential is tremendously gratifying.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).