Zenith Media gains planning business for Columbia TriStar

Zenith Media has scooped another piece of planning out of sister

creative agency Saatchi & Saatchi with its appointment to the

consolidated pounds 12 million Columbia TriStar films account.

Columbia TriStar kicked off a review earlier this year (Campaign, 2

March) and invited Optimedia, MediaCom, Saatchi & Saatchi, Manning

Gottlieb Media and Zenith to pitch for the account. Zenith Media was the

incumbent on the buying business. It is believed that the final pitch

involved Zenith and Manning Gottlieb.

The planning for Columbia's video and films business will now be added

to Zenith's business. Columbia is owned by Sony Pictures and distributes

films such as Snatch and Erin Brokovich. The film company is believed to

have decided to review its business because it felt it needed to

simplify its relationship between its creative agency and media


Zenith has been an incumbent on the film account for ten years and

picked up the home video business from Lansdown Conquest just over two

years ago.

Last September Saatchi & Saatchi lost the pounds 30 million strategic

media planning account for Toyota and Lexus to Zenith, which was an

incumbent on the car company's buying account. The planning for Toyota

had been at Saatchis since the start of 1992.

Sony is reviewing its dollars 250 million US media account, which is

held by Universal McCann, following the appointment of a new marketing

chief, Jeff Blake. The media agency is pitching alongside a number of

other undisclosed agencies.

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