Zenith Media to offer Euro 2000 TV ratings through new website

Zenith Media has launched a website dedicated to Euro 2000 to keep advertisers updated with game results and TV ratings.

Zenith Media has launched a website dedicated to Euro 2000 to keep

advertisers updated with game results and TV ratings.



The site - www.zenith-media.com/euro2000 - will contain information on

TV audiences in 15 European markets throughout the three-week

competition.



When the tournament begins on 10 June, visitors can discover which match

pulled the largest crowd and see how popular the tournament is on a

country-by-country basis.



Zenith is also running a fantasy buyer competition on the site called

’Spot the Rating’, where entrants have to predict which matches will

draw the largest TV audiences.



Armed with a budget of pounds 1 million, competitors buy 30-second ad

spots in five countries - Germany, France, Italy, Spain and the UK.



The winner is the player who achieves the highest aggregate number of

viewers for his or her match selection. Spot the Rating’s top prize is a

widescreen television.



’Our target is to provide a one-stop shop,’ said Steve King, Zenith’s

European CEO. ’The site will provide up-to-the-minute demographic and

volume information to aid clients’ strategic spot buys.



’We provided a similar service in 1998 for the World Cup. It was so

successful that we felt it was essential to repeat the exercise for this

major tournament.’



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