Zenith Media has launched a website dedicated to Euro 2000 to keep
advertisers updated with game results and TV ratings.
The site - www.zenith-media.com/euro2000 - will contain information on
TV audiences in 15 European markets throughout the three-week
When the tournament begins on 10 June, visitors can discover which match
pulled the largest crowd and see how popular the tournament is on a
Zenith is also running a fantasy buyer competition on the site called
’Spot the Rating’, where entrants have to predict which matches will
draw the largest TV audiences.
Armed with a budget of pounds 1 million, competitors buy 30-second ad
spots in five countries - Germany, France, Italy, Spain and the UK.
The winner is the player who achieves the highest aggregate number of
viewers for his or her match selection. Spot the Rating’s top prize is a
’Our target is to provide a one-stop shop,’ said Steve King, Zenith’s
European CEO. ’The site will provide up-to-the-minute demographic and
volume information to aid clients’ strategic spot buys.
’We provided a similar service in 1998 for the World Cup. It was so
successful that we felt it was essential to repeat the exercise for this