Zenith Media to take Zebra under its wing

Zenith Media is assuming full control of Zebra Media, the joint media venture it established last year with Leagas Shafron Davis, following Leagas Shafron’s demise into administrative receivership as a result of financial problems (Campaign, 27 March).

Zenith Media is assuming full control of Zebra Media, the joint

media venture it established last year with Leagas Shafron Davis,

following Leagas Shafron’s demise into administrative receivership as a

result of financial problems (Campaign, 27 March).



As a fully owned Zenith subsidiary, Zebra is expected to retain its

identity and not be folded into its parent, alhough it is likely to

operate out of Zenith-owned offices.



Graham Duff, chief executive of Zenith, denied the acquisition was

complete, but it is thought that Zenith sees Zebra as a useful vehicle

for handling clients in conflict with those in the main agency. Zebra

runs media buying for Electrolux and acts as the media department for

several direct marketing agencies.



Speculation is also rife that Euro RSCG Wnek Gosper is about to be

assigned the Central Office of Information’s Inland Revenue and Special

Constable recruitment accounts, previously at Leagas Shafron. Mike

Davis, Leagas Shafron’s former managing director who has been closely

involved with COI business for more than four years, is expected to move

into Euro along with it.



Ron Leagas, the ex-chairman of Leagas Shafron, is currently working out

of the Edge, a through-the-line shop, amid reports that he will continue

his connection with the pounds 3.5 million Royal & SunAlliance Invest

Online account handled by his former agency.



He said: ’I know some people at the Edge. A number of freelances are

working on the Royal & SunAlliance business but I can’t comment on

whether or not I’m involved.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).