Zenith rejigs strategic resource

Zenith Media is attempting to beef up its strategic credentials with the creation of a top tier of managing partners who will develop the agency’s client services.

Zenith Media is attempting to beef up its strategic credentials

with the creation of a top tier of managing partners who will develop

the agency’s client services.



The team consists of Tom George, Zenith’s head of broadcast, Caroline

Simpson, the agency’s head of press, the broadcast directors, Ian Lewis,

Rob Hill and Yvonne Scullion, the press director, Theresa Coligan, and

the head of planning, Rosemary Gorman.



Meanwhile, Steve Hyde, Zenith’s joint head of media planning with

Gorman, is leaving the agency.



He said: ’I have been doing this solidly for 18 years and I have been

with this company from day one. I want to move on and do something

different.’ He leaves on Friday.



Simon Marquis, the managing director of Zenith, explained: ’These

changes reflect a greater focus on account direction because,

inevitably, it is these seven people who will be spearheading our

development towards a more client-focused operation.



’The way forward is to develop and enhance our services to existing

clients, for the bulk of whom we are only doing media buying. We need to

do planning across more of those accounts.’



Zenith has also promoted two people to board director level. Kelly

Harrold has been made a press director while Jacqui Peacock has been

made a TV director.



Catherine Becker, the head of marketing communications at Aegis, has

been brought in to widen Zenith’s planning credentials.



Marquis said that the agency was still looking for a planner at a senior

level, adding: ’We are interested in expanding our planning and research

output.’



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