Zenith sees off three to global Alcatel task

Zenith Media has emerged triumphant in a four-way pitch for the centralised global media planning and buying business of the French-based telecoms-to-engineering giant, Alcatel Alsthom.

Zenith Media has emerged triumphant in a four-way pitch for the

centralised global media planning and buying business of the

French-based telecoms-to-engineering giant, Alcatel Alsthom.



Zenith saw off competition from Carat, Mediapolis and Optimum Media

Direction to take the business, thought to be worth up to pounds 100

million around the world this year.



After a shoot-out against OMD, Zenith was formally appointed to the

business this week. The agency takes on the account, previously handled

by BMP Optimum in the UK, with immediate effect.



The account was worth pounds 2 million here last year but a pounds 5

million UK spend is planned for the next 12 months.



The media planning and buying task covers the centralised Alcatel

business across more than 50 territories. It will be co-ordinated by

Zenith Media France.



Sebastien Danet, chief executive of Zenith France, worked on the pitch

alongside Steve King, chief executive of Zenith Europe, Middle East and

Africa, and representatives from local Zenith offices worldwide.



King said: ’As more clients seek benefits through a single global media

partner, our cohesive network across Europe, Asia and the Americas

played a huge role.’



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