Zenith Media has made a string of new appointments to beef up its
senior management across Europe.
Pedro Merino has become general manager of the media agency’s Spanish
office, following the promotion of Jose Carlos Gutierrez to executive
Zenith was the fastest-growing media agency in Spain last year, with
billings up 30 per cent year on year. Recent account wins include
Sanitas and the Spanish Ministry of Education.
Zenith Media Germany has poached Harald Hormess from rival agency
Optimedia, where he was general manager for the Frankfurt office.
Hormess will work with Joachim Schutz, CEO of Zenith Germany.
The agency recently won four clients: the DIY store Hornbach, Surperfast
Ferries, luxury goods company Bree and Insurance City.
Rik Provoost has been promoted to managing director of Zenith Media
He was formerly deputy managing director.
Nicole Vooys has been promoted to CEO of Zenith Netherlands. She
replaces Wilma van Opstal, who is leaving to become an independent
Recent account wins for Zenith Media Europe include Peugeot in Turkey
and American Express in Italy. The agency has 63 offices in 38 countries
and combined billings of over dollars 7.2 billion.
Its pan-European clients include British American Tobacco, Bristol-Myers
Squibb, Hewlett-Packard, Procter & Gamble, Puma and Rover.