ZenithOptimedia in £3m Premier Foods accounts reshuffle

ZenithOptimedia has consolidated its hold on a chunk of the Premier International Foods account by winning the Branston Pickle and Loyd Grossman Sauces businesses.

The £2 million Branston account moves from Universal McCann after the sale of Nestle's Crosse & Blackwell to Premier. ZenithOptimedia won the £1 million Loyd Grossman account from The Media Shop, another Premier roster agency.

These wins follow ZenithOptimedia's capture of the Typhoo Tea planning business from Naked Communications late last year. Its work for Typhoo has included the development of sponsorship for the Lorraine Kelly show on ITV.

After acquiring Crosse & Blackwell, Premier is expected to back the Branston brand with increased media spend.

Creative for the Branston brand remains with McCann-Erickson. Clemmow Hornby Inge handles the creative for the Loyd Grossman range.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).